Search Content Marketing and Digital Marketing Architecture

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Forms and Search Content Marketing Models:


  • SCM as a Management Philosophy


Model of Search Content Marketing and Digital Marketing Architecture. SCM as a systems approach to managing the overall flow of inventory from suppliers to end customers, as a strategic orientation towards collaborative efforts to synchronize between companies and between the company’s operations and strategic capabilities into a unit that is in order for the assessment in the eyes of the customer. So SCM views the overall management of the flow of raw goods from suppliers to finished goods to end customers.



  • Synchronization


Synchronization is needed to produce the maximum Search Content value. Synchronization is related to the coordination of activities in operating the system simultaneously. Synchronization of the strategic components of the chain can identify changes in customer demand and changes in inventory systems and the visibility of the system owned.


  • Convergence


Collaboration and harmony of people, ideas and processes that are synergistic with new ways. The key to convergence digital capabilities, bandwidth demand, increased wireless service requirements, up-to-date service regulations with the development of technology and the internet, and related digital technology developments that enable Search Content companies to provide fast and secure services and reliability in communication.


Convergence of network technology, namely physical infrastructure and the availability of new services to serve the needs and satisfaction of customers and suppliers. Service convergence, which is the provision of content that is used as a tool to provide services to support and build a Search Content from customers and customers, from suppliers and suppliers. The nature of convergence, namely as a means of communication and provision of services within the organization’s internal scope, which has an impact on policies and regulations at the internal, national and international levels.


  • SCM as a Philosophy Implementation
  • Integration


Merging parts or activities to form a whole. Its function is to improve relations in each value chain, facilitate decision making, enable value creation and transfer processes from suppliers to customers to operate the flow of information, knowledge, equipment and physical assets. Characteristics of integration: collaboration, collaboration, information sharing, trust, partnership, technology sharing, compatibility, sharing risks and benefits, shared commitment and vision, dependency and sharing of key processes.


  • Types of integration:


Physical integration: changes in processes and activities to improve the efficiency of core processes Information integration: exchange of information related to inventory levels, transportation/manufacturing planning, forecasting, actual process status. Coordination integration: alignment of the decision making process throughout the Search Content. Integration of Search Content design: cooperation in changing Search Content structures.


  • Interoperability.


The ability of various systems, components and organizations to work together, exchange information and knowledge used to interact with partners, suppliers, customers and providers. Characteristics: standardization, compatibility, dynamic and static compatibility and the capacity to be able to use the latest interactions.


  • Interoperability in SCM


Exchange of information and knowledge, related to: response time, product variety, product availability, customer experience, time to market, order visibility, and returnability. Communication with the suitability of language, technology and culture in collaborative behavior in different environments.


  • SCM as a Series of Digital Management Processes A


Collection of structured and measurable activities managing the relationships, information and material flows of the entire Search Content to deliver services and economic value through synchronizing physical and information flow management.


Organizationally, Search Content inter-organizational relationships must be able to provide profitability for the entire company from the supplier level to the customer level. Customer service and costs for customer needs can have an impact on the performance of the distribution network. In the inter-organizational environment, integration covers the scope of coordination and external relations from upstream, namely suppliers to downstream, namely customers.


  • CONCLUSION


SCM is a harmonization of synchronization and convergence between people, processes and technology that has the ability to integrate and interoperability to produce competencies in each process from various levels of suppliers to customers.

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